The iconic quartz watch brand is the key pioneer in digital watches and was instrumental in making that classic, retro watch vibe a fashion statement. Affordable Watch Brands Under $100 Casio Digital Watchesįew brands bring up the nostalgia and wonder of childhood like Casio. Want to learn which affordable watch brands out there are the ones worth your time? Check out the list below. Sure, $10,000 may be a drop in the bucket to some, but for the rest of us that live on this planet called Earth, that’s not a reasonable amount of money to wear on your wrist. In short, these collectors are insane and are not worth listening to.
There are collectors out there who think $10,000 is affordable. The other secret of the watch world is that most of the watch collectors you’re going to meet are just crazy people. Vostok | Tissot | Citizen | Seiko | Orient | Hamilton
And Timex has always been great at hooking young folks - for many American watch collectors, it was a Timex that turned them on to watches, thus cementing the relationship between the company and memories forged in childhood.Casio | Timex | Swatch | G-Shock | Invicta But prices remain incredibly reasonable, sometimes as low as $25, and never cresting above $500. The company was suddenly hip for the first time, and shows no sign of backing away from that trend.Īs is the case with most big brands, the Timex catalog is deep and wide, with something for everyone. These back-catalog re-issues have enough midcentury cred to win over the most snobby of collectors, and even Todd Snyder - former head of J-Crew’s menswear and an independent designer and retailer - helped the cosmopolitan set in America embrace Timex. Since then, Timex has steadily held its position in American stores and hearts, but just a few years ago the brand played into the vintage watch craze and found themselves unable to keep up with market demand for its Marlin mechanical watches. They introduced the Indiglo backlight in 1992, and when the World Trade Center bombing of 1993 scared Americans silly, an office employee used a Timex with Indiglo to lead a group of people down 40 pitch-black flights of stairs.
Though Timex watches remained a staple of American consumerism, it wasn’t until the early 1990s that the company took flight again. Competition in that field was tough, and by the 1980s Timex gave it up and largely returned to analog watches. The 1970s saw Timex scramble to survive the Quartz Crisis caused by Seiko’s new electronic watches, resulting in the firing of tens of thousands of mechanical watchmakers worldwide and a refocusing on digital computing technologies. Some corporate consolidation and a rebranding to “Timex Corporation” saved the American company, which would go on to become one of the world’s most prolific and well-known watch brands. The Waterbury Clock Company sprung into production in 1854 in Waterbury, Connecticut, and by 1944 the firm was about to go broke.
#Timex pocket watch series
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